NPI, a Truly
Global Perspective

“I live fast and suffer the media rumor mill for it. So I’m starting my own mill.”

Kris Kringle, North Pole, Inc., President and CEO
Truth Matters

As President and CEO of the world’s premier product development, delivery and distribution company, I find the details of my personal and professional life the object of much speculation.

Both the press and word of mouth (WOM) tales are rife with rumor and disinformation. People don’t know what to believe anymore. I’m launching this blog to provide a true insider perspective on all things NPI.

Sure, we’re looking for positive spin, but I’ve charged our public relations staff with telling the whole truth and nothing but the truth, so help them me.

Over the next few weeks, my colleagues and I will publish personal reflections and commentary, as well as our take on breaking NPI news and responses to media issues—bad or good—on a daily basis, so stay tuned.

Tags: Public relations